Lonely Ghost
Turning a viral t-shirt into a global streetwear community
Brought in at the company’s inception, I led brand direction, design, production, and campaigns that transformed Lonely Ghost from a single influencer-driven t-shirt into a global streetwear community. Within two years, the brand grew rapidly into a full streetwear label with a strong cultural following.
Lonely Ghost expanded into PacSun retail and launched collaborations with Dr. Pepper, Beis, and the Kardashians, cementing its place in pop culture. Beyond product, the brand became known for fostering inclusivity and positivity, evolving into a movement that resonated far beyond apparel.