Art director and brand strategist based in Salt Lake City, working at the intersection of identity, community, and craft. Independent work spans athletics, apparel, cultural branding, and everything in between.
Resume
Art director and brand strategist based in Salt Lake City, working at the intersection of identity, community, and craft. Independent work spans athletics, apparel, cultural branding, and everything in between.
Resume
Brand identity for a global stage. In collaboration with L.A.-based studio Forth + Back, developed the 2024 Nike Football brand identity, activated across the Super Bowl and the Kickoff Classic.
Award:
Type Directors award for Typographic Excellence.
Naming and brand identity for the Utah Aerospace and Defense Association, repositioned and relaunched as 47G. Working with ZZ2C, developed a new name, identity, and website built to resonate with a highly specific audience operating at the edge of American deep tech.
Visit Site
Run the One. Brand identity and full creative production for Abbot Kinney Blvd's inaugural one-mile foot race, developed in partnership with On, Electrolit, and Venice Run Club.
Visit Site
Brand identity, design, and art direction for Venice Run Club, the On Running-sponsored community drawing nearly 1,500 runners every week. One of the largest recurring run clubs in the world.
A limited-edition hardcover produced exclusively for Utah Jazz players, coaches, and devoted fans. Documented the team's historic 2017-2018 season across 100+ never-before-seen photographs, illustrations, and behind-the-scenes moments.
Award:
2019 ADC Bronze Cube
When L.A. fashion label RTA brought in a new creative director from Tom Ford, it was time for a brand refresh. Working alongside their team, developed a new identity and a flexible system built to signal a sharper, renewed direction.
Commemorative packaging for Olympic medalists at the Paris 2024 Games. Concepted and produced for Nike, the limited-edition system was built around a never-before-seen Tinker Hatfield sketch tracing how the Centre Pompidou's exposed architecture inspired the creation of Nike Air. Connected to Nike's Win By Air exhibit, the piece situated design history inside one of sport's biggest stages.