Art director and brand strategist based in Salt Lake City, working at the intersection of identity, community, and craft. Independent work spans athletics, apparel, cultural branding, and everything in between.
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From a single viral t-shirt to a global streetwear community. Brought in at the brand's inception, led brand strategy, design, production, and campaigns that grew Lonely Ghost into a full streetwear label within two years. The brand expanded into PacSun retail and launched collaborations with Dr. Pepper, Beis, and the Kardashians. Built around themes of inclusivity and belonging, Lonely Ghost became as much a community as a clothing brand